Over the years, Lightmark Creative has worked with some incredible partners—HBO, ESPN, and American Express to name a few—to create high-quality professional-grade videos that delight and inspire their audiences. We’ve enjoyed every minute of it, but something has been bothering me for a while—top-quality videos like these take so much time, effort, and ultimately money to create, that only large brands with extraordinary resources are able to afford them, while everyone else is left out. Today, brands face more competition than ever, and a high-quality video of their product on social media or a website can be the deciding factor in whether a potential customer picks them or someone else.
With all this in mind, I knew that there had to be a way to empower smaller brands with the crucial advantage of quality video—one that wouldn’t require a substantial amount of precious time and resources. I sat down with my team and analyzed the most expensive elements of making a product video—elements such as locations, models, props, scripts, creative, cameras, crew, and endless rounds of editing, and challenged us to come up with a way that would streamline the process and make it look like a fully produced 50-100k video, but cost only a fraction of that amount.
We took everything that we have built over the years and came up with a huge list of dynamic and complicated shots. Then we figured out how to program each of these shots—the lighting, camera movement, product motion, and background—so that what used to take us two or three days to set up and execute, we can now dial up with the press of a button. The result is breathtaking, way less work for you, and is 100k worth of videos for only a fraction of the cost.
The result is breathtaking, way less work for you, and is 100k worth of videos for only a fraction of the cost.
Each product video is custom designed with only one thing in mind: your product. What combination of shots is going to explain your product the clearest, cleanest, and most engaging way, but most importantly, generate that “I’ve-got-to-have-it” feeling?
The best part of Lightmark Plus (and what we’re most proud of) is its simplicity—all you do is mail us your product. Once it gets to our new studio we can simulate any environment or setting, as well as coordinate complicated camera and lighting motions so we can dial-in the exact look and feel you’re going for quickly and easily. The entire process is astonishingly fast and efficient—in only about a week once your product is delivered you’ll receive your first social media video followed by stunning custom video for e-commerce pages and even more social media content that will engage and move your audience.
I hope you’re as excited as our team and I are for the incredible value that Lightmark Plus can bring to your brand, and I welcome you to join us in the newest chapter of Lightmark Creative!
CEO, Lightmark Creative LLC